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CadLED Website Redesign

A sleek, responsive website built to showcase CadLED’s innovative LED lighting products and solutions.

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Introduction

CadLED is a lighting solutions company specializing in modern and energy-efficient LED products. Their previous website was outdated, lacked responsiveness, and failed to present products in a clear, engaging way. The client approached me to create a modern, user-friendly website that would enhance their brand presence, showcase products effectively, and improve customer engagement.

Problem Statement

CadLED lacked a strong digital presence to represent their innovative LED lighting solutions. Their old website was outdated, non-responsive, and failed to showcase products in a clear, engaging way. The main challenges included:

  • Outdated design and poor aesthetics.
  • Lack of mobile responsiveness.
  • Weak product presentation and categorization.
  • Limited calls-to-action for inquiries.
  • Low visibility in search results and poor user engagement.

Client Background

  • Client: CadLED
  • Industry: LED Lighting Solutions
  • Location: Canada
  • Website Goals: Establish a modern digital presence, showcase products effectively, improve user experience, and generate more customer inquiries.

Research and Analysis

User Research

Conducted informal interviews with existing customers and prospects to understand what they value in an LED product website. Found that users wanted quick access to product details, specifications, and application images.

Competitor Analysis

Reviewed competitor websites in the LED lighting industry. Identified best practices such as clean product galleries, mobile optimization, and strong calls to action. Noted weaknesses like cluttered designs and slow loading speeds, which I aimed to improve upon.

Competitor Analysis

Persona 1: Business owners looking for reliable, bulk LED solutions.
Persona 2: Homeowners seeking modern lighting for renovation projects.
Persona 3: Contractors and designers comparing product options for their clients.

Design Process

1

Wireframes & Layouts

Planned the website structure using low-fidelity wireframes to ensure smooth navigation and a product-first approach. This helped align the layout with user needs before moving into detailed design.

2

Visual Design

Created high-fidelity mockups with a clean, modern UI that reflects CadLED’s brand identity. Balanced visuals and text to highlight products clearly while keeping the interface simple.

3

Responsiveness

Designed with a mobile-first approach to guarantee usability across phones, tablets, and desktops. All elements, including menus and buttons, were optimized for different screen sizes.

4

Prototyping & Testing

Developed interactive prototypes to simulate the real user experience for review. Gathered client feedback and iterated the design to refine usability before development.

Final Product

The final CadLED website is a sleek, responsive platform that highlights LED products through structured galleries, product details, and an easy-to-use contact form. With optimized loading speed, accessibility, and a professional aesthetic, the site successfully aligns with CadLED’s brand vision.

Results and Impact

  • Enhanced product visibility with clear galleries and descriptions.
  • Improved usability across mobile, tablet, and desktop.
  • Strengthened CadLED’s digital presence, positioning them competitively in the market.
  • Early client feedback highlighted increased inquiries through the contact form.

Key Takeaways

  • Understanding user needs and competitors helps in crafting a focused design strategy.
  • Clean, product-first design is more effective in industries where visuals and specs drive decisions.
  • Iterative design with client feedback ensures alignment with brand goals.

Conclusion

The CadLED website redesign successfully transformed an outdated, non-responsive platform into a modern, user-focused website. By combining research, thoughtful design, and accessibility best practices, the project delivered a digital presence that reflects CadLED’s innovative identity and supports their growth in the LED lighting market.

View Live Website

Web Hosting

Hosting a website means that the site is accessible via a web browser. In other words, it’s to securely store web development files (HTML, theme, picture etc.) and run your site live through internet. Therefore, having a fast, secure and reliable web hosting is very important to online business. We offer all-in-one solutions shorter website response time, make website protection and reliability with automatic malware detection.

- Fast access from all around the world
- Speed optimization
- Cloud file storage and SQL database
- Plugin and security monthly updates
- Daily backups
- Free SSL certificate
- 24/7 Email Support

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